Miguel Strother

Creative Services

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Copywriting

I started with dreams of being a freelance writer. From journalism and non-fiction to branded content and advertising, words still fuel this ship. 

Strategy & Planning

Communications strategy and planning for complex industries including tech, architecture, engineering, construction, education and health care.

Digital Content Production

Making the internet sing and dance since the 90s, I’ve continued to master the tools and processes for telling stories well on the web.

Video

Creative, full-service video production, with a sweet spot for docs, detailed research, interviewing, script writing and editing.

Research & innovation

Award-winning researcher with a history of forecasting innovative uses for technology and a current focus on healthcare and artificial intelligence.   

CMS & LMS platforms

Expert at building and maintaining Learning Management Systems and Content Management Systems in WordPress, Drupal, Blackboard, Moodle.

SAMPLES

If you don’t see what you are looking for below, reach out and ask. There are plenty of more excellent projects to share. 

Customer Experience in Banking (White Paper)

An exploration of Artificial Intelligence and its growing influence on Customer Experiences (CX) in the banking sector.

Tourism Whistler: Joyride (Travel Writing)

A crowd of 50,000 mountain maniacs breaks out of a three-year COVID funk and helps a family get its groove back.

Chatbot Marketing (Artificial Intelligence)

This was written in 2022. But, we saw it coming. And the principles remain the same. Be creative and the rest will follow..

Destination BC (Travel Writing)

For us, there’s nowhere like Tofino. This place is special to us in ways we never expected, on a journey we could never have imagined.

Island Health
(Web Site)

A complete overhaul of an aging web site including rebranding (visual identity and copywriting) and a transition into a Drupal environment.

TELUS Spark
(Video)

A playful look at how innovation is born using the personalities and design behind one of Calgary's most beloved and iconic buildings.

DIALOG
(Web Site)

Full rebranding exercise, including web site redevelopment and implementation of social media strategy as part of a merger of Canadian Design firms.

Wearable Technology (Video)

This product video helps transition a wearable technology company from the world of professional sports into the multi-billion dollar industrial safety market.

Forget Magazine
(Web Site)

A Canadian web original, Forget has been stirring the cultural pot since 1999, publishing the work of some of the country's most talented writers.

Virtual & Augmented Reality (Research)

A research initiative out of the University of British Columbia examining augmented and virtual reality's coming impact on a variety of industries.

Travel & Tourism (Journalism)

Various articles and videos on adventure travel with a specific focus on mountain sports, travel for the disabled, and family travel.

Hootsuite
(White Paper)

Supported by insights from industry leaders, this white paper demonstrates why social media is now a critical executive leadership skill.

Granville Island
(Video)

A look back at the people and influences that brought one of Vancouver's most visited places to life, from the initial design research to its pending revival.

Sleep Medication (Research)

From high tea to hypnotics: Sleep aid starting points for performance athletes. An examination of the emerging research behind sleep and high performance sports.

Zen and the Art of Corporate Conduct (Feature)

When the Dalai Lama came to support a Center for Peace and Education and give local business leaders a lesson in Zen and the art of corporate conduct

Financial Technology (White Paper)

Using a survey of more than 100 leaders this white paper examines social media innovation and opportunities in the finance industry across the Asia Pacific.

origins

Tree Communication is a small company started when I was an aspiring freelance writer. It sprouted from finding simple ways to communicate complex business ideas using storytelling and digital media. From comprehensive strategy and branding to copywriting and video production, Tree has provided creative services and consultation to some of the largest (and smallest) companies in the world. Through this venue I continue to offer reliable, scalable, reasonably priced creative services and high quality results to clients across complex sectors. I take on a small number of projects each year, based on availability and interest. Currently, this is mostly a portfolio as I work full-time trying to disrupt in the health care sector.

Personal Info

Percent of people watch videos online every week .
Billion Dollars spent on Social media marketing each year.
percent of consumer buyer decisions influenced by custom content.
billion Social Media Users Globally, which represents 63.7% of the world.

Contact Us

We’re here for you! Please contact us for more information or additional samples anytime. 

miguelcstrother@gmail.com or 1-604-319-1369 

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